Local Service Business:
Dominating Local Search with SEO & Google Business Profile Optimization
Overview
Client: “EcoClean Solutions” (Residential & Commercial Cleaning)
EcoClean Solutions, a cleaning business reliant on word-of-mouth, was virtually invisible online, struggling to attract new clients. Over nine months, we implemented a targeted local digital marketing strategy. This involved optimizing their Google Business Profile, enhancing local SEO, running efficient Google Local Service Ads and Search Ads, and managing their online reputation.
The Challenge
EcoClean Solutions was a well-established cleaning business with a loyal client base built through word-of-mouth referrals. However, they faced significant challenges in acquiring new clients through online channels. Their website was basic and not optimized for search, and their Google Business Profile (GBP) was incomplete and rarely updated. As a result, they were virtually invisible in local search results, consistently losing out to competitors who had a stronger online presence. This limited their growth potential and left them reliant on a shrinking pool of traditional referrals.
Our Solution
We implemented a focused, hyper-local digital marketing strategy over 9 months to boost their online visibility and generate qualified leads. Our key tactics included:
- Google Business Profile (GBP) Optimization: We fully optimized their GBP listing with accurate information, 25+ professional photos, and 12 detailed service listings. We also maintained consistent weekly posts on their profile to keep it active and engaging.
- Local SEO: Conducted hyper-local keyword research and optimized their website with 10 new, dedicated service pages targeting specific neighborhoods. We built over 60 consistent local citations across online directories to strengthen their local presence.
- Google Ads (LSA & Search): Launched Google Local Service Ads (LSAs), earning them a “Google Guaranteed” badge and delivering leads at a Cost-Per-Lead (CPL) 30% lower than industry benchmarks. Targeted Google Search Ads achieved a 10.5% conversion rate, far exceeding industry averages.
- Reputation Management: Implemented a system to proactively solicit reviews, achieving a 25% response rate from satisfied customers. We also ensured prompt, professional responses to all new reviews within 24-48 hours.
The Result
- Top 3 Ranking in Google Maps: EcoClean Solutions consistently achieved and maintained a Top 3 ranking in the Google Maps “local pack” for over 80% of their primary service-related searches.
- 50% Increase in Leads: We saw a 50% increase in direct customer inquiries (phone calls and form submissions) originating from their Google Business Profile and website.
- 20% Surge in Organic Traffic: Website traffic from local search results jumped by 20%, bringing in highly qualified visitors.
- 4.8-Star Google Rating: Their average Google rating soared from 3.5 stars to an impressive 4.8 stars, with over 150 new reviews collected during the campaign.
- Strong Ad ROI: LSAs delivered leads at a $45 CPL, and Google Search Ads boasted a 3.5:1 Return on Ad Spend (ROAS).
- Increased Bookings: The combined impact led to a noticeable increase in new client bookings, enabling EcoClean Solutions to expand their operations.